Every company needs values. Principals that define who you are and how you go about your business. Read ours below.


Our Mission

It’s simple! We want to put the Irish Whiskey Trail on the map. We are so proud of our product because we think it represents the epitome of Irish sightseeing and the best of Irish whiskey tourism. We made a promise to ourselves never to compromise on our core values. We made a promise to our customers never to settle for anything but the best Ireland can offer.

From my years of experience leading tour groups around the globe - and more recently in Ireland - I have learned there are certain qualities that make a trip unforgettable and certain standards that must be upheld. We have incorporated these values into our company’s ethos.
— Jamie Rocliffe, Co-Founder & Trip Leader.